TweetDeck VS hootsuite

HooteSuite vs Tweetdeck- Source: Google

Both of the above social tools offer very sleek, but rather similar user interfaces.  The differences become much more apparent when you look at the platforms.  The TweetDeck interface seems to be a bit cleaner and appealing to the eye, while the HootSuite interface is a bit bulky and cumbersome for the first time user and takes a bit of figuring out.  However, once you have figured out the HootSuite layout you may find that it is extremely easy to use. Simply put, they offer many, many more powerful features that you don't get on the basic client. You can also use them to manage other popular social networks, such as Facebook and LinkedIn.

HootSuite feature advantages:

• ability to schedule tweets
• updates faster
• provides robust statistics
• allows for the incorporation of additional social networks
• allows more multiple accounts to be controlled by multiple users

TweetDeck feature advantages:

• photo tweeting
• Twitter interface
• user feature

Neutral features:

• user interface
• URL shorteners.

 

If you are looking for a platform to automate social media posts, you’ll probably encounter both Hootsuite and Tweetdeck on your search. The question is…which one do you need? Each of these tools offer several great features, so I will cover some of their similar functions and how they differ. Hootsuite offers both a free and paid version, but I’ll be referring only to the paid (pro) version.

Both Hootsuite and Tweetdeck offer:

·         The ability to schedule social media posts in advance.

·         Custom streams to track keywords and searches.

·         Option to create lists to track new followers or other activity.

·         The ability to monitor trending topics and hashtags.

·         Custom link shorteners (bit.ly or ow.ly).

·         A free mobile app for your smartphone.

A few things only Hootsuite offers:

·         Access to third-party apps such as Tumblr, Instagram, and Youtube.

·         The ability to include social networks other than Facebook and Twitter, such as Google+, Foursquare, LinkedIn, and Myspace.

·         Functionality to create teams to work on projects.

·         Basic analytics to create custom reports.

·         The option to auto-post from your WordPress blog to your social networks.

·         Google Analytics integration.

A few things only Tweetdeck offers:

·         The service is always free, no matter how many social networks are connected.

·         A custom stream to see activity from those you follow or who follow you.

·         All social profiles are represented on one page within the program.

·         This tool can be used through Google Chrome Apps.

In the end, it really just depends on what you or your company needs. If you are only interested in scheduling tweets and Facebook updates, then Tweetdeck may be a great choice for you. However, if you need to include some other social networks, you may have to shell out a little each month for Hootsuite Pro.

There are a lot of other tools that do these same things, but Hootsuite and Tweetdeck are by far the most popular.